Absolute Expands Partnership with DDM, Embeds Persistence on NIU Devices
Vancouver, Canada: March 15, 2016 – Absolute® (TSX: ABT), the industry standard for persistent endpoint security and data risk management solutions, today expanded its partnership with DDM Brands, a multinational mobile device manufacturer. Under the agreement, Persistence® technology by Absolute will be introduced into NIU Android devices during the manufacturing process.
With Persistence embedded into NIU devices at the factory, Absolute provides a reliable two-way connection with each device to monitor and secure NIU devices, regardless of user or location. Absolute technology will provide the foundation for NIU to deliver this unparalleled security solution to its customers through the NIU Protect App.
As part of this partnership, NIU and Telefónica Mexico will be including the activation of Absolute technology on all of their devices as part of a one-year bundle of NIU Protect.
“Providing built-in security technology with Absolute is an important step in delivering the highest level of safety and security to our customers,” said Eros Vazquez, Country Manager of NIU in Mexico. “This partnership with Absolute and Telefónica allows us to demonstrate the value of this enhanced level of security so our customers can be confident knowing their devices– and the sensitive data they contain – are protected.”
“Our partnership with NIU is a significant achievement within this region,” said Brian Johnson, area vice president, Consumer, Absolute. “It provides us with prominent placement in a key target market and supports the expansion of our footprint in Latin America.”
About NIU
The NIU brand was created to give consumers a durable mobile device that will help them navigate through life smoothly and without sacrificing the quality and benefits of modern technology. Regardless of lifestyle, NIU will facilitate the hard work and encourage the excitement, and enthusiasm of living. With multi-SIM capacity, multimedia functions, and various color options, NIU is all for one and one for all.
About Absolute Security
Absolute Security is partnered with more than 28 of the world’s leading endpoint device manufacturers, embedded in the firmware of 600 million devices, trusted by thousands of global enterprise customers, and licensed across 16 million PC users. With the Absolute Security Cyber Resilience Platform integrated into their digital enterprise, customers ensure their mobile and hybrid workforces connect securely and seamlessly from anywhere in the world and that business operations recover quickly following cyber disruptions and attacks. Our award-winning capabilities have earned recognition and leadership status across multiple technology categories, including Zero Trust Network Access (ZTNA), Endpoint Security, Security Services Edge (SSE), Firmware-Embedded Persistence, Automated Security Control Assessment (ASCA), and Zero Trust Platforms. To learn more, visit www.absolute.com and follow us on LinkedIn, X, Facebook, and YouTube.
ABSOLUTE SECURITY, ABSOLUTE, the ABSOLUTE LOGO, AND NETMOTION are registered trademarks of Absolute Software Corporation ©2025, or its subsidiaries. All Rights Reserved. Other names or logos mentioned herein may be the trademarks of Absolute or their respective owners. The absence of the symbols ™ and ® in proximity to each trademark, or at all, herein is not a disclaimer of ownership of the related trademark. Absolute Security is a Crosspoint Capital portfolio company.
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Media Relations
Joe Franscella
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